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I Love Ugly Press — 15 Year Anniversary Edition

Nominated for the New Zealand Pride In Print Awards 2024

I Love Ugly is more than just a brand; it embodies a movement and a culture that surpasses the ordinary embracing timeless sophistication.


As a celebration of this achievement we produced a campaign entitled 'Then + Now'. We set out to explore the idea of evolution not only within the brand but through people who we are inspired by as well. We sat down with people from our past as well as some new faces to the brand to explore evolution in their lives and careers.


To encompass this campaign a newspaper was designed, which highlights each individual we sat down with as well as a closer look at the 15 Year Anniversary Collection.

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