I Love Ugly Womenswear Logo

For years I Love Ugly have pushed the boundaries of what defines fashion for men. Becoming less about the clothes themselves, but more about the feeling that wearing ILU invokes in their community, and aligning themselves with the philosophy & mindset that ILU represents.

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Ahead of the debut womenswear collection which launched in late 2022, the ILU Womenswear logo was developed to be used across marketing channels, as well as on clothing details.